Register

The brief

The founder had no site, no product, and no customers yet. He needed something credible in front of potential co-founders, early customers, and investors within days. The audience was senior Quantity Surveyors and construction commercial directors, people who would immediately notice any vagueness or hype. The site had to sell the problem and the regulatory urgency without a product to demo, and it had to look like it belonged in that industry.

What we did

• Single-page site with six sections: hero with email signup, problem section using real industry insolvency data, how it works in plain statutory steps, regulatory tailwind (three recent Acts of Parliament in context), closing call to action, and footer
• Email waitlist form that saves signups directly to a Postgres database, tested end-to-end before launch
• Persistent navigation bar with anchor links to every section and a Request Access button always visible
• OpenGraph share image (1200 by 630) so the link previews correctly on WhatsApp, LinkedIn, iMessage, and X, with the headline and four contract standards shown
• Mobile-optimised layout throughout, including a targeted fix to the form on small screens
• Deliberately set to noindex (invisible to Google) so the founder can share the URL freely without it surfacing in search before the product is ready
• Custom monochrome design system built from scratch to match the legal and financial tone of the product

Gallery

What we said no to

• A CMS. For a one-person pre-launch startup, a CMS adds cost and complexity with no real benefit. The founder writes; the developer builds.
• Product screenshots or a demo. The product did not exist yet. The site sells the problem and the regulatory urgency. For this audience, that is more credible than a polished mockup.
• A colourful or template look. Construction is a high-stakes, conservative industry. A generic-looking site would have undermined credibility with the target audience on first impression.
• Indexing by Google. Deliberately set to noindex so the URL can be shared freely with specific people without the site surfacing in public search before launch.

Common questions

• Can you build a marketing site for a SaaS startup before the product is ready?

  Yes. Register is a pre-launch marketing site we built for a B2B SaaS startup that had no site, no product, and no customers yet. It sells the problem and the regulatory urgency rather than a demo, using a single-page layout with six sections including a hero email signup, real industry insolvency data, and three recent Acts of Parliament shown in context.

• How quickly can a startup get a credible landing page live?

  Register was built, live, and capturing leads on the day it started, in 1 day. The founder needed something credible in front of potential co-founders, early customers, and investors within days, so we shipped a single-page site with a working email waitlist straight away.

• How do you capture email signups on a pre-launch waitlist site?

  Register has an email waitlist form that saves every signup directly to a Postgres database, tested end to end before launch, so no one has to do anything by hand. A persistent navigation bar keeps a Request Access button visible at all times to push people toward signing up.

• Should a pre-launch site be hidden from Google search?

  For Register we deliberately set the site to noindex, so it is invisible to Google and the founder can share the URL freely without it surfacing in public search before the product is ready. We also built an OpenGraph share image at 1200 by 630 so the link previews correctly with the headline and four contract standards on WhatsApp, LinkedIn, iMessage, and X.

• Can you design a website that looks serious enough for a conservative industry?

  Yes. Register targets senior Quantity Surveyors and construction commercial directors, an audience that notices any vagueness or hype, so we built a custom monochrome design system from scratch to match the legal and financial tone. We said no to a colourful or template look, which would have undermined credibility on first impression.

Stack

• Next.js 16.2 (App Router)
• React 19
• TypeScript
• Tailwind CSS v4
• Motion (scroll animations)
• Neon Postgres (waitlist database)
• Vercel hosting