Live site, hover to scrollLive site, tap to scrollVMEP
SEO · Migration500
products moved off Wix with the rankings protected
61
categories rebuilt
0
downtime in the switch
SEO · Local SEO · Ecommerce SEO
SEO agency for businesses that want to be found on Google.
VALKER is a UK SEO agency for small businesses and online shops. Technical SEO, structured data and the pages your buyers search for, set up once for £995, then kept sharp for £279 a month only if you want it. No paying per click and no 12-month contract.
£995
Fixed SEO foundation, no contract
500
Products VMEP moved with its rankings protected
96
Lighthouse SEO score, The Church Tattoo
Why sites don't rank
Found for your name. Missing for everything else.
Most small-business sites show up when someone searches for the business by name, and nowhere when they search for what it sells. Google ranks pages, not businesses: if there is no page for the service, in the town, in the words your buyers use, there is nothing for it to rank. Your customers find whoever built that page.
- One page per service, written for the search it should win
- One page per town you cover, for the local searches
- A Google Business Profile that agrees with the site
The foundation
Technical SEO and structured data, done once, done properly.
Most small-business sites are missing the basics: a title per page that says what the page is, a sitemap Google has actually been given, structured data for the organisation and its services, a Google Business Profile that matches the site, and pages fast enough on a phone. The £995 foundation fixes all of it in one pass; the optional monthly work adds the pages buyers search for.
- Titles, descriptions and headings mapped to real searches
- Organisation, service, FAQ and product structured data, validated
- Google Search Console, Bing Webmaster Tools and IndexNow
- Google Business Profile aligned with the site for local searches
What it did for VMEP
500 products moved. Rankings protected.
VMEP had sold through Wix since 2017, with years of Google rankings to lose when Wix retired its shop system. We rebuilt the store on Shopify around 500 products in 61 categories, redirected every old Wix address to its new page so the rankings carried across, gave every product page product, offer, brand and breadcrumb structured data, and switched over with zero downtime.
500
Products moved
61
Categories rebuilt
0
Downtime in the switch
Counts from the VMEP build. "Our rankings were protected": Alex, Director, VMEP Ltd.
The VALKER SEO system
Foundation first. Then the pages that win.
SEO is a hub-and-spoke job: one strong page per service, and the guides, comparisons and town pages that answer the searches around it and link back. We build the hub in the foundation, then add spokes month by month where the search data shows demand.
- 1
Step 1
Audit and keyword map
What you rank for now, what your buyers actually search, and the gap between the two, from real search data rather than guesswork.
- 2
Step 2
The foundation (£995)
Technical fixes, structured data, titles and headings, Business Profile, Search Console and Bing. One pass, done in days.
- 3
Step 3
Pages that answer
Service, guide, comparison and town pages written answer-first, in the words buyers use, each mapped to the search it should win.
- 4
Step 4
Measure and repeat (£279/mo)
Rankings, clicks and enquiries tracked monthly; the next page built where a rival still outranks you. Stop any month.
What's in the foundation
Everything Google needs, done in one pass.
The £995 foundation. The monthly plan carries on from here.
01
Technical SEO.
Crawlability, indexing, redirects, canonical tags, mobile speed and a clean sitemap. The plumbing, fixed.
02
Keyword map.
Every page mapped to a real search, with titles, descriptions and headings written to match it.
03
Structured data.
Organisation, service, FAQ, product and breadcrumb schema, validated, so Google can show rich results and knows exactly what each page is.
04
Local signals.
Google Business Profile aligned with the site: categories, services, areas and hours, with the pages to back them.
05
Crawler access.
robots.txt and the sitemap set so Google and Bing reach every page, and a check that nothing blocks the AI crawlers either. Being named by AI tools is GEO Launch.
06
Submission.
Search Console, Bing Webmaster Tools and IndexNow, so every page is indexed the same week.
Get a free audit of your site
Speed, mobile, design and the basics Google checks, scored from Google's own data and a real phone render, with the full report sent to your inbox.
Who it's for
Built for businesses that sell on search.
Local services, trades, clinics, ecommerce stores and B2B suppliers across the UK: anyone whose next customer starts with a Google search.
A good fit
- Local businesses that need the map pack and the town searches
- Ecommerce and Shopify stores with product and collection pages to rank
- Service businesses whose site was built without a keyword in mind
- Shops changing platform that can't afford to lose their rankings
- Anyone paying for clicks who would rather earn them
Not for
- Anyone who wants to rank for a national head term in a month
- Sites that can't publish real prices, areas or results
Connected
SEO compounds with the rest in place.
SEO earns the Google traffic. These turn it into enquiries, and GEO Launch covers the AI answers.
- See GEO Launch →
GEO Launch
Want ChatGPT to name you too? The AI side: built in 48 hours and tracked for 30 days against 20 buyer questions.
- See Custom websites →
Custom websites
A fast, readable site is the biggest SEO fix there is. From £1,000, live in 3-10 days.
- See Shopify stores →
Shopify stores
Collection and product pages built to rank, with product structured data for rich results.
- See Google Ads →
Google Ads
Paid clicks for the searches you can't wait to rank for, managed for a flat fee.
SEO explained
What SEO is in 2026, and what it isn't.
Search engine optimisation (SEO) is the work of getting a website found for the searches its customers make on Google and Bing. It has three parts. Technical SEO makes the site crawlable, fast and indexable. On-page SEO maps each page to a real search, with the title, headings and copy to match. Authority is what other sites and profiles say about you: reviews, citations, mentions and links.
Local SEO adds the map pack: the Google Business Profile, the categories and service areas it lists, and pages on the site that back them up town by town. For a trade or a clinic the map pack is often where most enquiries come from, and the site and the profile have to agree with each other.
Ecommerce SEO is about collection and product pages: one page per category someone would search for, product pages with product, offer and brand structured data, and the internal links between them. Shopify handles the plumbing; the agency's job is the architecture and the content.
What SEO no longer covers is the whole of search. Google's AI Overviews, ChatGPT and Perplexity answer in prose and name a handful of businesses, and being named there is a different job: generative engine optimisation (GEO). A sound SEO foundation is what GEO builds on, but it won't get you named by AI on its own. We sell that separately as GEO Launch, with its own tracking, so you only pay for the half you need.
Costs: UK SEO agencies typically charge £500 to £3,000 a month on a 6- or 12-month contract. VALKER's foundation is £995 fixed, done in one pass; ongoing work is £279 a month, month to month, only if you want it. Results take time, and anyone promising a page-one ranking by a date is guessing.
- £995
- Fixed foundation, one pass
- £279
- A month after, optional, no contract
- 500
- VMEP products moved with the rankings protected
- 96
- Lighthouse SEO score, The Church Tattoo
Results
Three sites, numbers you can check.
Live site, hover to scrollLive site, tap to scroll
Live site, hover to scrollLive site, tap to scrollThe Church Tattoo
Custom site · SEO96
Lighthouse SEO score at launch
17
pages prerendered
100
accessibility score
Live site, hover to scrollLive site, tap to scrollClearView
Local SEO6
town pages, one for each Warwickshire town covered
5
service pages, prices on each
28
routes prerendered
Price
One fixed foundation. Then month to month.
The foundation is a one-off: everything Google needs, done in one pass. The monthly plan carries on from there only if you want it, and stops when you say. No VAT.
SEO foundation
£995
One-off, done in days
- Technical audit and fixes
- Keyword map, with titles, descriptions and headings for every page
- Organisation, service, FAQ and product structured data
- Google Business Profile aligned with the site
- Crawler access checked for Google, Bing and the AI crawlers
- Search Console, Bing and IndexNow submission
Book a 20-minute call
Bundle it with any website build and save £200.
Ongoing SEO
£279 a month
A new page every month where the search data shows demand, rankings, clicks and enquiries tracked, fixes when something slips, and a monthly report in plain English. Month to month, stop any time.
Questions
Before you sign anything.
£995 for the foundation, one-off, fixed. Then £279 a month if you want ongoing work, month to month with no contract. We are not VAT registered, so nothing is added.
Technical fixes and structured data show up in Google within days to weeks. Rankings for competitive searches take months, and anyone promising a date is guessing. What we promise is the work, done properly, and a monthly report on what moved.
Yes. The foundation aligns your Google Business Profile with the site (categories, services, areas, hours) and the monthly work adds the town and service pages that win local searches. ClearView, a Warwickshire window cleaner, has a page for each of six towns and its prices on the page.
Yes. Collection pages built around real searches, product pages with product, offer and brand structured data, clean URLs and internal links. VMEP's 500-product store kept its rankings through a move from Wix to Shopify.
SEO earns a place in Google's list of results. GEO (generative engine optimisation) earns a mention inside an AI answer from ChatGPT, Perplexity, Gemini or Google's AI Overviews. They share foundations but they are different jobs, so we sell them separately: this page is SEO, for Google. If you want to be named by AI tools, that's GEO Launch: £2,499, built in 48 hours and tracked for 30 days.
Not on its own. A site Google and Bing can read is the starting point, and ChatGPT search leans on Bing's index, but being named in the answer takes published facts, answer pages and tracking across the AI tools. That's what GEO Launch does.
No. Plenty of businesses take the foundation and stop. The monthly plan is for businesses that want new pages built where the data shows demand and someone watching the numbers. It is month to month either way.
No, and be wary of anyone who does. Google doesn't sell rankings. What we guarantee is the work: a foundation done properly, pages built around real searches, and honest monthly reporting on what moved.
Usually, yes: WordPress, Shopify, Squarespace, Wix and most others. Sometimes the honest answer is that a rebuild is cheaper than patching, and we'll say so. Custom sites start at £1,000 and come with the SEO foundation built in.
An SEO agency with no contract.
A foundation you pay for once, work you can stop any month, and reports that show rankings, clicks and enquiries rather than a vanity score.
£995
Fixed foundation, one pass
0
Months of contract
5.0
Stars on Google
SEO
Found on Google, for the searches that pay.
Start with the free audit, or book a 20-minute call and we'll look at what you rank for now and what your buyers actually search.