SEO
GEO
GEO (generative engine optimisation) is structuring a website so AI assistants like ChatGPT, Claude, and Perplexity can read it, trust it, and recommend it when someone asks for a business like yours.
More people now ask an AI for a recommendation instead of scrolling Google. GEO is making sure the AI can actually parse and cite you: clean structured data, an llms.txt, machine-readable prices and proof, and an unambiguous description of who you are and what you do.
It overlaps with SEO but is not the same. SEO wins the ranked link; GEO wins the spoken answer. We build both into every site.
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