SEO
SEO
SEO (search engine optimisation) is the work of getting a website to rank in Google's unpaid results for the things customers actually search, so traffic arrives without paying per click.
It splits into three parts: technical (a fast, crawlable site), on-page (titles, structure, and copy built around real search terms), and authority (other sites linking to yours over time).
It is a compounding asset, not an overnight switch. The foundations are quick; rankings build over weeks and months. Anyone promising page one overnight is selling you something.
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