SEO
Local SEO
Local SEO is the work of ranking for 'near me' and town-name searches and appearing in Google's local map pack, so nearby customers find you before they find a competitor.
It runs on three things: a complete Google Business Profile, consistent name, address and phone details across the web, and on-page signals like town pages, local schema, and real reviews.
For a business that serves an area rather than the whole country, this is usually the highest-return SEO you can do.
SEE ALSO
Want it explained on a call?
30 minutes, no pitch deck.