Mai Rugs

The brief

Mai Rugs is a premium Moroccan rug brand. We built the Shopify storefront, heritage-led product pages, trust signals, and a buying journey designed for a considered, high-value purchase, and run the paid marketing engine behind it at 7.69x ROAS on £3,500 a month.

What we did

• Built the Shopify 2.0 storefront with heritage-led product pages and trust signals
• Designed the buying journey around a considered, high-value purchase
• Wired Klaviyo flows for abandoned cart and post-purchase
• Run a £3,500 per month paid marketing engine at 7.69x ROAS

The numbers

What we said no to

• Heavy carousel hero, slow and dated for a premium heritage product.
• Loyalty popups on entry, premium brands don't beg.

Common questions

• Do you build custom Shopify stores for premium brands?

  Yes. For Mai Rugs, a premium Moroccan rug brand, we built a Shopify 2.0 storefront with custom Liquid sections, heritage-led product pages, and trust signals throughout. The whole buying journey is designed around a considered, high-value purchase rather than an impulse buy, because a £1,000 rug needs a storefront that earns the price tag.

• Can you run the paid ads as well as build the Shopify store?

  Yes, we do both. For Mai Rugs we built the storefront and also run the paid marketing engine behind it, managing a £3,500 per month ad budget across a Meta and Google ads stack. That engine currently runs at 7.69x return on ad spend, meaning £7.69 back for every pound spent.

• What is a good ROAS for a Shopify store selling high-value products?

  Mai Rugs runs at 7.69x ROAS on a £3,500 monthly ad budget, which is strong for a premium, considered purchase. We manage that spend on their behalf across Meta and Google, feeding a storefront built specifically to convert high-value buyers.

• How do you recover abandoned carts on a Shopify store?

  We wire up Klaviyo email flows for abandoned cart and post-purchase. For Mai Rugs these flows sit behind a storefront designed for a considered, high-value purchase, so shoppers who leave mid-decision get followed up automatically rather than lost.

• What do you avoid when designing a premium ecommerce store?

  We skip the tired conversion tricks that cheapen a premium brand. For Mai Rugs we said no to a heavy carousel hero, which is slow and dated for a heritage product, and no to loyalty popups on entry, because premium brands do not beg. The design leads with heritage and trust instead.

Stack

• Shopify 2.0
• Custom Liquid sections
• Klaviyo
• Meta + Google ads stack