How to check what ChatGPT says about your business.
To check what ChatGPT says about your business, write down 20 questions your buyers ask, ask each one logged out on a fixed day every week, and record whether you're named, who's named instead, and whether what's said about you is true. Then do the same in the other AI tools that matter to you.
Choose the right questions
Not your business name: ChatGPT will usually find you if someone already knows you. Track the questions people ask before they've chosen anyone. "Best wedding photographer in Warwick", "how much does a loft conversion cost in Birmingham", "which motorsport supplier makes custom flight cases". Mix comparison questions, price questions and problem questions, in the words your customers use.
Ask them properly
- Log out, or use a private window, so your history doesn't colour the answer.
- Ask each question fresh, in a new conversation.
- Ask on the same day each week, so changes are comparable.
- Repeat in Perplexity, Gemini and Google's AI Overviews if your buyers use them.
Record three things
| What to record | Why it matters |
|---|---|
| Named or not | Your visibility for that question |
| Who is named instead | The rivals to compare yourself with |
| What's said about you | Wrong prices and old facts linger |
Read the trend, not the answer
AI answers vary from one conversation to the next. One answer that leaves you out means little; being left out four weeks running means a lot. The useful number is the share of your questions where you're named, tracked over time. That's how we measured VMEP going from about 2% to 30% in three months.
Fix what's wrong
Wrong facts are common. We caught ChatGPT quoting a pricing plan one of our own launches had already dropped. The fix is to make the current facts unmissable: on the page, in the llms.txt, and anywhere else the old version appears.
What to do when you're not named
Look at who is. Read their pages and note what they publish that you don't: prices, results, comparisons, answers to the question itself. Then check that ChatGPT can read your site at all with our free ChatGPT view. Most of the time the gap is one of those two.
Tracking is built into every GEO Launch: 20 questions, a baseline before we change anything, snapshots at day 30 and 60, and a before and after at day 90.
COMMON QUESTIONS
Ask it the questions your buyers ask, not your business name, logged out and in a fresh conversation each time. Record whether you're named and who is named instead, and repeat weekly to see the trend.
Usually because it's reading an older or less clear version of your facts, on your site or elsewhere. Publish the current prices and terms clearly on your pages and in your llms.txt, and correct the old versions where you can.
Around 20 is enough to see a trend without becoming a chore: a mix of comparison, price and problem questions in your customers' own words.
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