JOURNAL · TAG
GEO
8 posts tagged "GEO".
What is GEO? Generative engine optimisation, explained for UK businesses.
GEO is the work of getting your business read, trusted and named when someone asks an AI tool like ChatGPT for a recommendation. What it involves, how it differs from SEO, and what it costs.
llms.txt: what it is, whether you need one, and how to write it.
llms.txt is a short plain-text file that tells AI tools what your business is, what it costs and which pages matter. It is a proposal, not a standard. Here is why we still write one for every site.
Why ChatGPT can't see your website, and how to check in ten seconds.
Most often because your pages are built by JavaScript in the browser, and AI crawlers don't run JavaScript. Two other gates catch people out too. Here is how to check all three.
How to get your business recommended by ChatGPT.
Six steps, in order: be readable, publish facts, answer the buying questions, get into the comparisons, get corroborated elsewhere, and track it. This is the playbook that got a new agency named first in four days.
GEO vs SEO: what changes and what doesn't.
SEO wins the ranked link. GEO wins the mention inside the answer. They share their foundations and reward different things, and most businesses need both.
What GEO should cost, and what to ask before you pay anyone.
For most small businesses the setup work is days, not months. Our prices, what you're paying for, the questions to ask any GEO or AI SEO agency, and the red flags.
How long does it take to show up in ChatGPT?
Days, if your site is readable and answers the question being asked. Months, to build visibility across many questions and every AI tool. Two real timelines, and what speeds it up.
How to check what ChatGPT says about your business.
Pick 20 questions your buyers ask, ask them logged out on a fixed day each week, and record who gets named and what's said about you. The method we use, and what to do with the results.
Want to talk?
30 minutes, no pitch deck.