Valker

GEO COMPARISON · CHECKED 20 OCTOBER 2026

VALKER vs Impression

Impression is a 120-strong, B Corp certified agency based in Nottingham that runs GEO inside an integrated SEO, digital PR and paid media programme for challenger and leading brands. VALKER is one person selling a fixed-price GEO launch to new and small businesses. Pick Impression for GEO as part of a joined-up marketing programme; pick VALKER for the groundwork done fast at a known price.

We're VALKER, so read this knowing that. Every fact about Impression comes from its own website (impressiondigital.com), checked on 20 October 2026, and its claims are reported as its claims.

SIDE BY SIDE

What each one publishes

VALKER and Impression compared, from what each publishes, checked 20 October 2026
BasedVALKERStratford-upon-Avon, WarwickshireImpressionNottingham, with offices in London, Manchester and New York
FoundedVALKER2024Impression2012 (from its site's structured data)
TeamVALKEROne person: the founder, George Valker, does the workImpression120+, independent, a certified B Corporation
Who it's forVALKERNew businesses and small digital firmsImpressionEcommerce, B2B, SaaS, fintech and sustainable brands, challengers and leaders
How you buyVALKERA fixed-price launch, built in 48 hours and tracked for 90 days, then optional monthlyImpressionGEO inside an integrated SEO, digital PR and paid media programme, quoted per client
Published priceVALKER£2,499 once, then GEO Growth at £700 a month if you want it. No VAT.ImpressionNot published
Minimum termVALKERNone. GEO Growth is month to month.ImpressionNot stated
Best published GEO resultVALKERSable Management named first by ChatGPT 4 days after launch; VMEP from about 2% to 30% AI visibility in 3 monthsImpressionTensar, after 12 months: 1,793 AI Overview citations and 7.9M impressions across AI Overview keywords
Tools and extrasVALKERA free ChatGPT view tool, and the measurement method published on the GEO pageImpressionIts own tools, including Alexis, which tracks LLM visibility

WHICH TO CHOOSE

It comes down to fit

Choose Impression if

  • You want GEO, technical SEO, digital PR and paid media under one roof
  • You're an ecommerce, B2B, SaaS, fintech or sustainable brand
  • Working with a certified B Corp matters to you

Choose VALKER if

  • You need the basics in place now: an AI-readable site, published facts and answer pages
  • You want to know the price before the first call: £2,499
  • You'd rather work directly with one person than an account team

ABOUT IMPRESSION

Impression is based in Nottingham, with offices in London, Manchester and New York, and its site's structured data gives a 2012 founding. It says it is 120+ strong, independent and a certified B Corporation, working with ecommerce, B2B, SaaS, fintech and sustainable brands. Its GEO sits inside wider SEO, digital PR and paid media work, supported by its own tools, including Alexis, which tracks LLM visibility.

Its published GEO result is for Tensar: after 12 months, 1,793 AI Overview citations, 47,604 clicks and 7.9 million impressions across AI Overview keywords. These are totals rather than before and after figures. It doesn't publish prices.

Impression's GEO page ↗

ABOUT VALKER

VALKER is a one-person studio in Stratford-upon-Avon, founded in 2024, where the founder, George Valker, does the work. GEO Launch is £2,499 fixed: readable pages, published facts, answer pages and comparisons built in 48 hours, then 90 days of tracking 20 buyer questions across ChatGPT, Perplexity, Gemini and Google. After that, GEO Growth is £700 a month, month to month. Sable Management, our own launch, was named first by ChatGPT four days after it went live, and VMEP, a Shopify client, went from about 2% to 30% AI visibility in three months. The honest limits: we're younger and smaller than Impression, we have no awards, and we take a few launches a week at most.

GEO Launch →Sable case study →VMEP case study →

QUESTIONS

VALKER or Impression?

  • It depends what you need. Impression is a large integrated agency that runs GEO with SEO, PR and paid media; VALKER is a one-person studio with a fixed-price GEO launch for new and small businesses. For a broad programme, Impression; for the groundwork done fast at a known price, VALKER.

  • No, not as of 20 October 2026. VALKER's GEO Launch is £2,499 fixed, with GEO Growth at £700 a month after day 90 if you want it.

MORE COMPARISONS

Or see every agency in one place: UK GEO agencies compared.

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