GEO COMPARISON · CHECKED 20 OCTOBER 2026
VALKER vs The SEO Works
Both sell GEO in the UK, at very different scales. The SEO Works is an employee-owned Sheffield agency, founded in 2009, with over 80 specialists, that runs GEO alongside SEO, PPC and digital PR for brands, mid-market firms and SMEs. VALKER is one person selling a fixed-price GEO launch. Pick The SEO Works for GEO inside a broad, ongoing search programme; pick VALKER for a new or small business that wants the groundwork done in 48 hours at a fixed price.
We're VALKER, so read this knowing that. Every fact about The SEO Works comes from its own website (seoworks.co.uk), checked on 20 October 2026, and its claims are reported as its claims.
SIDE BY SIDE
What each one publishes
| Detail | VALKER | The SEO Works |
|---|---|---|
| Based | VALKERStratford-upon-Avon, Warwickshire | The SEO WorksSheffield head office; it also lists Leeds and London |
| Founded | VALKER2024 | The SEO Works2009 |
| Team | VALKEROne person: the founder, George Valker, does the work | The SEO WorksOver 80 specialists, employee owned (its figures) |
| Who it's for | VALKERNew businesses and small digital firms | The SEO WorksLeading brands, mid-market businesses and SMEs, in sectors from finance to manufacturing |
| How you buy | VALKERA fixed-price launch, built in 48 hours and tracked for 90 days, then optional monthly | The SEO WorksGEO, AEO and AI SEO alongside SEO, PPC and digital PR, quoted per client |
| Published price | VALKER£2,499 once, then GEO Growth at £700 a month if you want it. No VAT. | The SEO WorksNot published. It offers a free GEO audit and quotes. |
| Minimum term | VALKERNone. GEO Growth is month to month. | The SEO WorksNot stated |
| Best published GEO result | VALKERSable Management named first by ChatGPT 4 days after launch; VMEP from about 2% to 30% AI visibility in 3 months | The SEO WorksDHL: +287% AI Overview citations and +121% ChatGPT referrals, quarter on quarter |
| Tools and extras | VALKERA free ChatGPT view tool, and the measurement method published on the GEO page | The SEO WorksGoogle Premier Partner; Integrated Search Agency of the Year, Global Agency Awards 2024 |
WHICH TO CHOOSE
It comes down to fit
Choose The SEO Works if
- You want GEO, SEO, PPC and digital PR from one large team
- You're an established brand and want an agency with named-client results (it publishes DHL's)
- A Google Premier Partner with industry awards matters to you
Choose VALKER if
- You launched recently and want to be readable and quotable by AI tools within days
- You want a fixed price, £2,499, instead of a quote and a retainer
- You want the person on the call to be the person doing the work
ABOUT THE SEO WORKS
The SEO Works says it was founded on 12 March 2009, is employee owned and has over 80 specialists, with its head office in Sheffield and offices including Leeds and London. It offers GEO, AEO and AI SEO as separate services next to SEO, PPC and digital PR, for leading brands, mid-market businesses and SMEs in sectors such as finance, ecommerce, healthcare, SaaS and law.
Its headline GEO result is for DHL: a 287% rise in AI Overview citations and a 121% rise in ChatGPT referrals, both quarter on quarter. It also reports a 78% sales uplift from AI referrals for an unnamed coffee brand. It doesn't publish prices; it offers a free GEO audit and quotes per client.
ABOUT VALKER
VALKER is a one-person studio in Stratford-upon-Avon, founded in 2024, where the founder, George Valker, does the work. GEO Launch is £2,499 fixed: readable pages, published facts, answer pages and comparisons built in 48 hours, then 90 days of tracking 20 buyer questions across ChatGPT, Perplexity, Gemini and Google. After that, GEO Growth is £700 a month, month to month. Sable Management, our own launch, was named first by ChatGPT four days after it went live, and VMEP, a Shopify client, went from about 2% to 30% AI visibility in three months. The honest limits: we're younger and smaller than The SEO Works, we have no awards, and we take a few launches a week at most.
QUESTIONS
VALKER or The SEO Works?
The SEO Works doesn't publish GEO prices, so there's no like-for-like comparison. VALKER's GEO Launch is £2,499 fixed, with GEO Growth at £700 a month after day 90 if you want it. Ask The SEO Works for a quote and compare what each includes over the same 90 days.
The SEO Works works with SMEs as well as larger brands, usually as part of a wider SEO and PPC retainer. VALKER only works with new businesses and small digital firms, and sells one fixed package built for them. For a large team and a broad retainer, The SEO Works; for the groundwork done once, fast, at a known price, VALKER.
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Or see every agency in one place: UK GEO agencies compared.
GEO LAUNCH
See where you stand first.
On a 20-minute call we ask ChatGPT your buyers' questions live and show you who it names. Or check your site free in ten seconds.