Valker

GEO COMPARISON · CHECKED 20 OCTOBER 2026

VALKER vs The SEO Works

Both sell GEO in the UK, at very different scales. The SEO Works is an employee-owned Sheffield agency, founded in 2009, with over 80 specialists, that runs GEO alongside SEO, PPC and digital PR for brands, mid-market firms and SMEs. VALKER is one person selling a fixed-price GEO launch. Pick The SEO Works for GEO inside a broad, ongoing search programme; pick VALKER for a new or small business that wants the groundwork done in 48 hours at a fixed price.

We're VALKER, so read this knowing that. Every fact about The SEO Works comes from its own website (seoworks.co.uk), checked on 20 October 2026, and its claims are reported as its claims.

SIDE BY SIDE

What each one publishes

VALKER and The SEO Works compared, from what each publishes, checked 20 October 2026
BasedVALKERStratford-upon-Avon, WarwickshireThe SEO WorksSheffield head office; it also lists Leeds and London
FoundedVALKER2024The SEO Works2009
TeamVALKEROne person: the founder, George Valker, does the workThe SEO WorksOver 80 specialists, employee owned (its figures)
Who it's forVALKERNew businesses and small digital firmsThe SEO WorksLeading brands, mid-market businesses and SMEs, in sectors from finance to manufacturing
How you buyVALKERA fixed-price launch, built in 48 hours and tracked for 90 days, then optional monthlyThe SEO WorksGEO, AEO and AI SEO alongside SEO, PPC and digital PR, quoted per client
Published priceVALKER£2,499 once, then GEO Growth at £700 a month if you want it. No VAT.The SEO WorksNot published. It offers a free GEO audit and quotes.
Minimum termVALKERNone. GEO Growth is month to month.The SEO WorksNot stated
Best published GEO resultVALKERSable Management named first by ChatGPT 4 days after launch; VMEP from about 2% to 30% AI visibility in 3 monthsThe SEO WorksDHL: +287% AI Overview citations and +121% ChatGPT referrals, quarter on quarter
Tools and extrasVALKERA free ChatGPT view tool, and the measurement method published on the GEO pageThe SEO WorksGoogle Premier Partner; Integrated Search Agency of the Year, Global Agency Awards 2024

WHICH TO CHOOSE

It comes down to fit

Choose The SEO Works if

  • You want GEO, SEO, PPC and digital PR from one large team
  • You're an established brand and want an agency with named-client results (it publishes DHL's)
  • A Google Premier Partner with industry awards matters to you

Choose VALKER if

  • You launched recently and want to be readable and quotable by AI tools within days
  • You want a fixed price, £2,499, instead of a quote and a retainer
  • You want the person on the call to be the person doing the work

ABOUT THE SEO WORKS

The SEO Works says it was founded on 12 March 2009, is employee owned and has over 80 specialists, with its head office in Sheffield and offices including Leeds and London. It offers GEO, AEO and AI SEO as separate services next to SEO, PPC and digital PR, for leading brands, mid-market businesses and SMEs in sectors such as finance, ecommerce, healthcare, SaaS and law.

Its headline GEO result is for DHL: a 287% rise in AI Overview citations and a 121% rise in ChatGPT referrals, both quarter on quarter. It also reports a 78% sales uplift from AI referrals for an unnamed coffee brand. It doesn't publish prices; it offers a free GEO audit and quotes per client.

The SEO Works's GEO page ↗

ABOUT VALKER

VALKER is a one-person studio in Stratford-upon-Avon, founded in 2024, where the founder, George Valker, does the work. GEO Launch is £2,499 fixed: readable pages, published facts, answer pages and comparisons built in 48 hours, then 90 days of tracking 20 buyer questions across ChatGPT, Perplexity, Gemini and Google. After that, GEO Growth is £700 a month, month to month. Sable Management, our own launch, was named first by ChatGPT four days after it went live, and VMEP, a Shopify client, went from about 2% to 30% AI visibility in three months. The honest limits: we're younger and smaller than The SEO Works, we have no awards, and we take a few launches a week at most.

QUESTIONS

VALKER or The SEO Works?

  • The SEO Works doesn't publish GEO prices, so there's no like-for-like comparison. VALKER's GEO Launch is £2,499 fixed, with GEO Growth at £700 a month after day 90 if you want it. Ask The SEO Works for a quote and compare what each includes over the same 90 days.

  • The SEO Works works with SMEs as well as larger brands, usually as part of a wider SEO and PPC retainer. VALKER only works with new businesses and small digital firms, and sells one fixed package built for them. For a large team and a broad retainer, The SEO Works; for the groundwork done once, fast, at a known price, VALKER.

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