GEO COMPARISON · CHECKED 20 OCTOBER 2026
VALKER vs Reboot Online
Reboot Online's GEO starts at £2,500 a month; VALKER's GEO Launch is £2,499 once, then an optional £700 a month. Reboot is a London agency built around data and digital PR for large brands and challengers in competitive categories. VALKER is one person doing the site-side groundwork for new and small businesses. Pick Reboot for PR-led GEO at scale; pick VALKER to get your own site readable and quotable fast, at a fixed price.
We're VALKER, so read this knowing that. Every fact about Reboot Online comes from its own website (rebootonline.com), checked on 20 October 2026, and its claims are reported as its claims.
SIDE BY SIDE
What each one publishes
| Detail | VALKER | Reboot Online |
|---|---|---|
| Based | VALKERStratford-upon-Avon, Warwickshire | Reboot OnlineLondon (a fully remote, four-day-week agency, it says) |
| Founded | VALKER2024 | Reboot Online2012 (from its site's structured data) |
| Team | VALKEROne person: the founder, George Valker, does the work | Reboot OnlineNot stated; it says it has the largest data team of any UK search agency |
| Who it's for | VALKERNew businesses and small digital firms | Reboot OnlineLarge brands and challengers in ecommerce, finance, healthcare, travel and technology |
| How you buy | VALKERA fixed-price launch, built in 48 hours and tracked for 90 days, then optional monthly | Reboot OnlineA monthly GEO programme, with AI-focused digital PR (AiPR) and GEO audits |
| Published price | VALKER£2,499 once, then GEO Growth at £700 a month if you want it. No VAT. | Reboot OnlineGEO from £2,500 a month; GEO audits typically from £5,000 |
| Minimum term | VALKERNone. GEO Growth is month to month. | Reboot OnlineNot stated |
| Best published GEO result | VALKERSable Management named first by ChatGPT 4 days after launch; VMEP from about 2% to 30% AI visibility in 3 months | Reboot OnlineAlan Boswell: +194.72% LLM referral traffic and +382.5% ChatGPT referral traffic |
| Tools and extras | VALKERA free ChatGPT view tool, and the measurement method published on the GEO page | Reboot OnlineInvite-only GEO roundtables since January 2026; lists a 2026 GEO Campaign of the Year win |
WHICH TO CHOOSE
It comes down to fit
Choose Reboot Online if
- You're a larger brand in a competitive category such as finance, travel or retail
- You want digital PR built for AI (its AiPR) to earn mentions on other sites
- You want prompt testing and citation analysis from a large data team
Choose VALKER if
- You want one price for the groundwork, not a monthly fee from day one
- Your own site needs the work first: readable pages, published facts, answer and comparison pages
- You're new or small, and £2,500 a month isn't the right size yet
ABOUT REBOOT ONLINE
Reboot Online is a London agency that describes itself as fully remote and four days a week; its site's structured data gives a 2012 founding by Naomi and Shai Aharony. Its GEO service covers prompt testing, visibility mapping and citation analysis, alongside AiPR, its AI-focused digital PR, and it has run invite-only GEO roundtables since January 2026. It works with large brands and challengers in ecommerce, finance, healthcare, travel and technology.
It publishes its price: GEO from £2,500 a month, with GEO audits typically from £5,000. Its Alan Boswell case study reports a 194.72% rise in LLM referral traffic and a 382.5% rise in ChatGPT referral traffic, and its TUI work reports a 69% rise in AI visibility.
ABOUT VALKER
VALKER is a one-person studio in Stratford-upon-Avon, founded in 2024, where the founder, George Valker, does the work. GEO Launch is £2,499 fixed: readable pages, published facts, answer pages and comparisons built in 48 hours, then 90 days of tracking 20 buyer questions across ChatGPT, Perplexity, Gemini and Google. After that, GEO Growth is £700 a month, month to month. Sable Management, our own launch, was named first by ChatGPT four days after it went live, and VMEP, a Shopify client, went from about 2% to 30% AI visibility in three months. The honest limits: we're younger and smaller than Reboot Online, we have no awards, and we take a few launches a week at most.
QUESTIONS
VALKER or Reboot Online?
Reboot publishes GEO pricing from £2,500 a month, with GEO audits typically from £5,000. VALKER's GEO Launch is £2,499 once: the build in 48 hours, then 90 days of tracking, with GEO Growth at £700 a month after that if you want it.
Yes, because they do different jobs. VALKER's launch fixes the site side: pages AI tools can read, published facts, and answer and comparison pages. A PR-led agency like Reboot works on the mentions you earn on other sites. Most new businesses need the site side first.
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Or see every agency in one place: UK GEO agencies compared.
GEO LAUNCH
See where you stand first.
On a 20-minute call we ask ChatGPT your buyers' questions live and show you who it names. Or check your site free in ten seconds.