Valker

GEO COMPARISON · CHECKED 20 OCTOBER 2026

VALKER vs Kaizen

Kaizen is a London agency, founded in 2013, with a team of 40+, that runs GEO alongside digital PR and social for enterprise brands and scale-ups. VALKER is one person selling a fixed-price GEO launch to new and small businesses. Pick Kaizen for a consumer brand that wants GEO driven by PR; pick VALKER for the site-side groundwork done in 48 hours at a fixed price.

We're VALKER, so read this knowing that. Every fact about Kaizen comes from its own website (kaizen.co.uk), checked on 20 October 2026, and its claims are reported as its claims.

SIDE BY SIDE

What each one publishes

VALKER and Kaizen compared, from what each publishes, checked 20 October 2026
BasedVALKERStratford-upon-Avon, WarwickshireKaizenLondon, with a Manchester hub
FoundedVALKER2024Kaizen2013
TeamVALKEROne person: the founder, George Valker, does the workKaizen40+, independent
Who it's forVALKERNew businesses and small digital firmsKaizenEnterprise brands and scale-ups; it names The LEGO Group and adidas
How you buyVALKERA fixed-price launch, built in 48 hours and tracked for 90 days, then optional monthlyKaizenGEO and AI search tied to digital PR and social, quoted per client
Published priceVALKER£2,499 once, then GEO Growth at £700 a month if you want it. No VAT.KaizenNot published. It offers a free audit.
Minimum termVALKERNone. GEO Growth is month to month.KaizenNot stated
Best published GEO resultVALKERSable Management named first by ChatGPT 4 days after launch; VMEP from about 2% to 30% AI visibility in 3 monthsKaizenGozney: +1,900% LLM traffic year on year and £20k+ in conversions from LLM visitors in six months
Tools and extrasVALKERA free ChatGPT view tool, and the measurement method published on the GEO pageKaizenFree resources on measuring LLM performance; covers ChatGPT and Gemini plus a third platform of the client's choice

WHICH TO CHOOSE

It comes down to fit

Choose Kaizen if

  • You're an enterprise brand or a funded scale-up
  • You want GEO driven by digital PR and social
  • You want an agency with named consumer-brand results (it publishes Gozney's)

Choose VALKER if

  • You're a new business or a small digital firm
  • You want to know the price up front: £2,499
  • Your own site needs the work first, before any PR

ABOUT KAIZEN

Kaizen was founded in 2013 by Pete Campbell and is based in London, with a hub in Manchester. It says it has a team of 40+, is independent, and works with enterprise brands and scale-ups, naming The LEGO Group and adidas. Its GEO page describes prompt banks, tracking across multiple models and AI-friendly content, covering ChatGPT and Gemini as standard plus a third platform the client chooses, and it publishes free resources on measuring LLM performance.

Its published results include Gozney, with 1,900% growth in LLM traffic year on year and over £20k in conversions from LLM visitors in six months, and Mogo Farm, with a 942% rise in LLM-driven traffic. It doesn't publish prices; it offers a free audit.

Kaizen's GEO page ↗

ABOUT VALKER

VALKER is a one-person studio in Stratford-upon-Avon, founded in 2024, where the founder, George Valker, does the work. GEO Launch is £2,499 fixed: readable pages, published facts, answer pages and comparisons built in 48 hours, then 90 days of tracking 20 buyer questions across ChatGPT, Perplexity, Gemini and Google. After that, GEO Growth is £700 a month, month to month. Sable Management, our own launch, was named first by ChatGPT four days after it went live, and VMEP, a Shopify client, went from about 2% to 30% AI visibility in three months. The honest limits: we're younger and smaller than Kaizen, we have no awards, and we take a few launches a week at most.

GEO Launch →Sable case study →VMEP case study →

QUESTIONS

VALKER or Kaizen?

  • No, not as of 20 October 2026; it offers a free audit. VALKER's GEO Launch is £2,499 fixed, with GEO Growth at £700 a month after day 90 if you want it.

  • Kaizen's strength is digital PR and social: the mentions you earn on other sites. VALKER's launch fixes your own site so AI tools can read and quote it. If AI crawlers can't read your site yet, start there, then add PR.

MORE COMPARISONS

Or see every agency in one place: UK GEO agencies compared.

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